Jewelry Stores. Greeting Card Companies. Florists. Wine Brokers. Overpriced Restaurants. That's who benefits from Valentine's day. I guess hijacking Christmas wasn't enough.
So they invented a holiday.
A holiday that is strategically placed in a part of the year where people are just starting to financially recover from Christmas. I don't mean to sound jaded and cynical, but it's the truth... and you know this.