MoviePass continues to suffer the longest, slowest, and most painful death in business history. Rather than admit defeat, the company is delaying the inevitable. According to an email sent out late last week, they’re still trying to trick former users into re-enrolling in their increasingly laughable service — by automatically enrolling them in a “test group” unless they choose to opt out.
The theatrical subscription service is also going to allow customers to pay extra to get 3D or IMAX tickets, and buy tickets for companions through the app.
Where normally subscribers would get a movie a day for a monthly fee of just under $10, now those who sign up starting today will only be paying $6.95 a month.