Studios have a few avenues to go when it comes to promoting their movies. There’s the standard billboard and TV commercial combo, there’s hyping trailer releases, there’s hyping the teaser to the trailer release that hypes the trailer release, there’s abstract viral marketing, and then there’s creating extremely rare astronomical phenomena. Which is exactly what Kingsman: The Golden Circle is going to do.
Matthew Vaughn’s sequel to Kingsman: The Secret Service is shaping up to be one of our most anticipated films of 2017: The director has begun assembling a pretty cool cast, with Julianne Moore as Kingsman 2's main villain opposite returning star Taron Egerton. While we wait to find out if (and how) Colin Firth will return, the film is looking to secure another great addition, with Halle Berry in talks to play a key role.