This may – or may not – be the world's most expensive burger.

But, geez Louise, would you want to pour ketchup on the $1,768 Glamburger?

The burger is made with 220 grams of Kobe Wagyu beef minced with 60 grams of New Zealand venison. It's made with Canadian lobster poached in Iranian saffron. It's got Beluga caviar and hickory smoked duck egg covered in an edible, gold leaf. Oh, did we forget to mention the champagne jus and grated white truffle?

Big Mac, it's not.

What it is: an outside-the-box publicity ploy by Groupon UK in celebration of its 5 millionth food and drink voucher. It's also a contest that Groupon is sponsoring. The winner not only gets to chow down on the burger, but the winner also is awarded round-trip cost of travel to the restaurant.

The burger was created by head chef Chris Large at the Honky Tonk restaurant in London.

Just give me a good old fashioned hamburger and I'll be fine.

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