They sell it as "MAN food"!!!
You know the type of man, we're talking about here. The kind that thinks their wife should be skinny, but doesn't think he should have to hold up his end of the bargain.
"I go to work and earn money. I work hard and if I wanna eat a Macaroni and cheeseburger sandwhich with 1,690 calories, I will...Coz I'm a MAN".
The commercials for these kind of food set it up as though the women and wimps of the world are eating salad and healthy foods, but a REAL MAN...he eats a Macaroni & cheeseburger Sandwhich.