J.J. Abrams Wants to Manage Your ‘10 Cloverfield Lane’ Expectations
By dubbing their latest sci-fi thriller 10 Cloverfield Lane, Bad Robot has done two things: They’ve made sure that fans will flock to see this thing, but they’ve also set expectations a bit high for a film that wasn’t originally connected to Cloverfield. And although J.J. Abrams says that this movie is merely a “blood relative,” the marketing isn’t doing anything to distinguish 10 Cloverfield Lane from its (sorta-kinda) predecessor. But Abrams would still really, really like you to know that these movies are not as related as the title would blatantly suggest.