KTLA entertainment anchor Sam Rubin mistakenly asked Samuel L. Jackson about a Super Bowl commercial… he, uh, wasn’t in.

The anchor mistook Jackson for Laurence Fishburne, another Black actor, fueling an unapologetic rant from the movie star about how Rubin must think all Black people look alike. Jackson doesn’t answer a single interview question, he just continues to come down on Rubin who awkwardly tries to laugh it off. We’re sorry, Rubin, but it’s hilarious.

I can hear it in my head...I'M NOT LAWRENCE FISHBURNE MOTHA F**KA!!