Contact Us

Goth Dolls Digging a Grave For Barbie Sales

Monster High

Barbie has some monster-sized competition.

Back in 2010, Mattel launched its line of Monster High toys, which have gone on to scare up some serious interest among fans.

Monsters High sales are up 56% this year, while Barbie’s sales continue to creep down like her dream house in a mudslide. What’s interesting is that Monsters High, a collection of gothic dolls with Garbage Pail-like names, is designed for girls between the ages of 6 and 12 – a demographic that Barbie has owned for decades.

Monster High is now the second bestselling doll on the planet, trailing only – you guessed it – Barbie. It features a line of dolls, as well as books and shows online.

Monsters High features a collection of two dozen or so characters, including Frankie Stein, Draculaura and Howleen Wolf. Call it Mattel’s way of capitalizing on the current vampire-zombie craze.

So, what makes these offbeat characters such a hit? A Mattel spokeswoman said, “The message about [Monster High] is really to celebrate your own freaky flaws, especially as bullying has become such a hot topic.”

Other companies have taken notice, too. Disney plans to keep up by introducing its own frightening versions of classic characters Snow White, Cinderella and Peter Pan with Once Upon a Zombie.

Which begs the question: will Mattel be able to put a stake in its competition?

Best of 106.9 Classic Rock

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for All Access Pass quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive All Access Pass contests, events, coupons, presales, and much more delivered to you for FREE.