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Mario Kart Brought to Life at SXSW

You read that right.  Nintendo’s extremely popular game Mario Kart has been brought to life at this year’s SXSW in Austin.

To say Mario Kart has gained a cult following would be a huge understatement.  The game is just as popular now, if not more so, than when it was first released for the Super Nintendo console back in 1992.

Pennzoil and Nintendo teamed up to sponsor “Mario Kart Reimagined,” where drivers raced karts equipped with radio frequency identification (RFID) scanners. Racers attempted to drive over (or avoid) icon decals embedded with RFID tags. Doing so improved the performance of the kart with a burst of speed or caused the kart to slow down, just like the video game.

GoPro cameras were mounted to the karts to stream video of the race, to which a graphic effects from the “Mario Kart” game were added. There was even an anti-gravity effect where racers appeared to be driving upside down, which of course was only viewable on the video.

Now that sounds great and all….but I never was a big fan of Mario Kart to begin with.  Call me when you bring Mortal Kombat to life.

Here’s a video of Mario Kart at SXSW.


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