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First-Ever Loudwire Music Awards Show to Honor Tony Iommi

Photos by Adrienne Beacco / Ross Halfin
Photos by Adrienne Beacco / Ross Halfin

The first annual Loudwire Music Awards show will make its debut in Los Angeles later this year, with a ceremony and concert on Oct. 24 at the Novo Theater at L.A. Live.

Black Sabbath member Tony Iommi will be honored with the Courage Award, which recognizes both his musical output and his bravery in his battle with cancer. The guitarist was diagnosed with non-Hodgkin’s lymphoma in 2012, and is currently in remission. Going forward, the award will be called the Iommi and presented to future generations of courageous artists.

The Loudwire Music Awards will be emceed by musician, wrestler, actor and podcast host Chris Jericho. A preliminary list of performers will be announced July 19. Tickets and VIP packages will go on sale the same day at 10AM PT.

“I’m so stoked to reclaim my crown as the greatest rock ‘n’ roll awards show host of all time,” says Jericho. “The Loudwire Music Awards is gonna be the biggest awards show in American heavy metal history, with the biggest bands, biggest performances, biggest trophies and the biggest bar tabs since Lemmy left this mortal coil! So all you Earthdogs, Hellrats and Rivetheads get ready to rock out as we paint the town none more black on Oct. 24, 2017!”

Loudwire readers will decide the winners in a variety of categories, including Album and Song of the Year, by casting ballots starting on Aug. 15. Each winner will take home an official trophy dubbed the “Hand of Doom” — molded after the hand of Black Sabbath guitarist Tony Iommi.

“Of all the funny things that I’ve done in my life — this was another one,” Iommi quipped in a statement. “I was asked if I would do a mold of my hand so that they could make it into an award. … I was very honored. I was asked to put my arm into this big bucket full of this colored gel, all was going fine until it set and then I found that I couldn’t get my arm back out! My hand started to cramp up and I thought oh no what now? Anyway, after a considerable amount of pulling and twisting it eventually came out and the cast looked amazing, so much detail, I’m really looking forward to seeing the finished award. Thanks Loudwire, what’s next?”

For more information and ticketing details, visit the official Loudwire Awards site.

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