Jimmy Kimmel is in Austin, TX this week with his late night talk show for the annual SXSW Festival. While he's there, he's been doing some remote bits around town.
One bit he did was to solicit small local businesses to choose one to shoot a TV ad for them. The winner was a small video store called Vulcan Video. In the process, he recruited local resident and mega movie star Matthew McConaughey to help out. What they ended up with, may very well be the best local TV ad ever produced. Check it out.